General Liability Insurance

Understanding General Liability Insurance: What It Is and Who Needs It

General liability insurance is a foundational coverage for any business—large or small. Whether you operate a brick-and-mortar store, offer services out of your home, or run a mobile business, general liability insurance helps protect your company from costly claims that could otherwise derail your operations or finances.

This type of insurance is often referred to as “business liability” or “commercial general liability” (CGL) insurance. It’s designed to cover third-party claims for bodily injury, property damage, and certain legal expenses that arise from your business operations.

What Does General Liability Insurance Cover?

General liability policies typically include three major areas of protection:

1. Bodily Injury

If someone is injured on your premises or due to your business activities, general liability insurance can help cover medical expenses, legal fees, and any court-awarded damages. For example, if a customer slips on a wet floor in your store and breaks an ankle, this coverage would apply.

2. Property Damage

If your business accidentally damages someone else’s property—either while on your premises or at a client’s location—your policy can help pay for repairs or replacement. For instance, if a contractor knocks over a valuable sculpture while working in a client’s home, general liability insurance would help cover the cost.

3. Personal and Advertising Injury

This includes non-physical harm such as libel, slander, false advertising, or copyright infringement. For example, if your marketing campaign accidentally uses a copyrighted image without permission, your general liability coverage can help with legal defense and settlement costs.

What’s Not Covered?

General liability insurance does not cover:

  • Employee injuries (covered by workers’ compensation)
  • Professional errors or negligence (covered by professional liability or errors & omissions insurance)
  • Commercial auto accidents (covered by commercial auto insurance)
  • Damage to your own business property (covered by commercial property insurance)

That’s why it’s often recommended to bundle general liability with other policies—like a Business Owners Policy (BOP)—to get more comprehensive protection.

Who Needs General Liability Insurance?

Almost any business can benefit from general liability coverage. It’s especially important for businesses that:

  • Interact with customers or clients in person
  • Work on client property
  • Sell physical products
  • Advertise their services publicly
  • Rent or own commercial property

Examples include:

  • Retail stores
  • Restaurants and food trucks
  • Contractors and handymen
  • Consultants and freelancers
  • Event planners and DJs
  • Landscapers and cleaning services

Even home-based businesses can be sued for accidents or damages, and homeowner’s insurance usually won’t cover business-related claims.

How Much Does It Cost?

The cost of general liability insurance varies based on several factors, including:

  • Type of business and risk level
  • Location
  • Number of employees
  • Annual revenue
  • Coverage limits and deductibles

For most small businesses, general liability premiums typically range from $300 to $1,000 per year. Higher-risk industries like construction may pay more.

Why It Matters

In today’s litigious environment, even small incidents can result in costly lawsuits. Without insurance, a single accident or legal claim could financially devastate a small business. General liability insurance acts as a safety net—protecting your assets, your reputation, and your ability to keep operating.

Many landlords, clients, and vendors now require proof of general liability insurance before signing contracts or leasing space. Having this coverage not only protects your business, but also builds trust with those you work with.

Final Thoughts

General liability insurance is one of the smartest investments a business owner can make. It’s affordable, versatile, and crucial to protecting your business from unexpected accidents and legal claims.

If you're unsure what kind or how much coverage you need, a licensed insurance agent can help you assess your risk and recommend the right policy for your specific business type. It's a small price to pay for the peace of mind that comes from knowing your business is protected.

Get a quote for general liability insurance


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